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On average, Filipinos spend the most time on social media every day at 3 hours and 50 minutes, followed by Nigerians at 3 hours and 42 minutes, and Indians at 2 hours and 36 minutes.On average, around 7 hours are spent online each day by the world’s internet users.Moreover, the typical user spends an average of around 2.5 hours using social media each day.The typical user has an account on more than eight different social media platforms.Smartphones account for 80% of the total time spent on social media.84% of people with access to the internet use social media.The region with the least internet connectivity is Sub-Saharan Africa, at just 24%.Following closely is Europe, with over 68% of people connected to the internet. Globally, the most connected region is North America, with over 75% of people connected to the internet.
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97% of digital consumers have used social media in the past month.For 20, the estimates are 91.9% and 92.1%, respectively (Business of Apps, 2021) In 2020, an estimated 91.7% of US companies use social media for marketing, up from 91% in 2019.3.94 billion – the number of active social media users worldwide in 2021.4.17 billion – the number of people who use their mobile devices to go online.There are 191.4 million active websites on the web. (FirstSiteGuide, 2021).Of the 7.7 global population in 2020, 4.8 billion (62.4%) are internet users and 2.9 billion (37.6%) still have no internet connection.Why the paradigm shift for businesses to the digital realm? It’s where people are. Competition in the digital battleground has reached a point where business spending on ads online has overtaken the combined spending for advertisements on TV, radio, and newspapers. The Internet and social media have become the new frontier for business. Internet, Social Media & Snapchat Statistics